Green Deal Green Roofs (2014 – )

Foundation Green Deal on Green Roofs

Vegetated roofs offer several advantages. For example capturing particulates, reducing heat stress in cities, buffering of water during heavy rains and increasing biodiversity. It also offers the enlarging of outdoor living space in cities.

Beyond the investors personal benefits there are many communal benefits to green roofs. The initiator Leven Op Daken (Living on Roofs) is searching for ways to scale up green roofs together with municipalities, water boards, financial institutions and research institutions. This is done in a Green Deal.

At phase 1 (2014 – 2015) we developed new revenu models. In phase 2 (2016 – 2019) we elaborate on the revenu models and experiment in pilot situations.


  • Governments: Ministry of Economic Affairs, Ministry of Infrastructure and the Environment, Province of North Brabant, municipalities Almelo, Almere, Amsterdam, Enschede, Rotterdam and Tilburg, Water boards Amstel, Gooi and Vecht, Aa and Maas, de Dommel, Vechtstromen
  • Industry Associations: VEBIDAK, Association for Vegetating Buildings (Vereniging Bouwwerk Begroeners), VHG Industry Associations  of entrepreneurs in green
  • Businesses: Living on Roofs, BDA Group, BTL Nederland, Mastum Roof Systems, Nelen & Schuurmans, Optigreen, Sempergreen, Van der Tol Group, Zinco Benelux
  • Knowledge organisations: Amsterdam Rainproof, Dutch Bird Conservation, Dutch Butterfly Conservation, Inholland High School, NIOO, Roof Update Association, SBRCURnet, VIBA-Expo


Stimulating the use of green roofs nationwide by

  • Developing a new societal business model
  • Identifying opportunities and breaking down barriers where possible
  • Testing the revenue models in pilot schemes

Role and activities NextGreen

Process management | Organising and facilitating multistakeholder co-creation meetings | Monitoring results, Opportunities and barriers | Communication

Results and more…

Previous project

Green Deal Green Roofs (2013)

Living on Roofs

After a pitch at the Ministry of Economic Affairs, Leven op Daken (Living on Roofs) took the initiative to let the opportunities of a Green Deal be investigated. Ministries, municipalities, provinces, water boards and similar organisations were approached for participation in a Green Deal Green Roofs. The result was a plan of action and a concept text for the Green Deal.