Utrecht’s Rooftop Vision’

Utrecht‘s Rooftop Vision (2021)

City of Utrecht

In 2021, the City of Utrecht aims to draw up a vision and ambition document for its rooftops, together with stakeholders in the city. It is all about developing a concrete ambition that brings together strategic goals on climate adaptation, the energy transition, biodiversity and spatial planning. ‘No rooftop unused’ by 2050 is the overall goal. Furthermore, the Rooftop Vision will provide guidelines for promoting and realising a sustainable rooftop landscape through a mix of policy instruments and potentially innovative methods of financing. An initial memo setting out a number of guiding principles has already been developed, as well as an assessment framework and a map showing the potential of different types of rooftops.

NextGreen has been asked to advise and support the municipality in creating the new ‘Sustainable Rooftop Ambition document’. Our role will mainly be to help identify process-level solutions and connect with other stakeholders. Where appropriate, we will also contribute our previous experiences with SDG-oriented environmental visions, decision-support for policy, financial incentives and the potential role of financial institutions.


  • Develop a ‘Sustainable Rooftop Ambition document’
  • Holistic and integrated approach, both inside and outside the municipality

Role and activities of NextGreen

Providing guidance and support | Facilitating internal meetings | Including recent developments

Results and more…

We will publish results here when they become available.

Photo credits: Jan Knoop

Finance for Biodiversity Pledge

Finance for Biodiversity Pledge (2020 – )

Finance for Biodiversity Foundation

In order to reverse global biodiversity loss, a transformation is needed across all sectors of society. Financial institutions, including banks, insurers and asset managers, are also beginning to see that their investment activities can have either a positive or a negative impact on nature and biodiversity. For financial institutions, biodiversity loss represents a potential business risk in the long term.

Therefore, in parallel to their strengthening commitment to climate targets, financial institutions also want to commit to protecting and restoring biodiversity. They are joining forces to achieve this in the Finance for Biodiversity Pledge. In the Pledge, banks, insurers, asset managers and impact funds from different countries promise to start working for biodiversity. They also call upon other financial institutions and heads of state to join them, so that together we can reverse global biodiversity loss.

The Finance for Biodiversity Pledge has been initiated by members of the F@B Community of Practice. The Pledge has grown into an independent project that is funded through contributions from the participating institutions.


Members of the Finance for Biodiversity Foundation: Achmea Investment Management, ACTIAM N.V., Bankinter, Coöperatie Klaverblad Verzekeringen U.A., Coöperatieve Rabobank U.A., HSBC Global Asset Management, the international business of Federated Hermes, Karner Blue Capital, La Financière de l’Échiquier, Pireaus Financial Holdings, Mirova, Robeco, SCOR SE and Swedbank Robur

Find an overview of all signatories to the Pledge here.


  • To raise awareness of biodiversity among financial institutions and governments
  • To join forces and facilitate shared development
  • To encourage heads of state to set ambitious biodiversity targets at the CBD COP15

Role and activities of NextGreen

Coordination for signing and launch events | Community management | Communication

In collaboration with: Anita de Horde from De Horde Advies

Exploration of climate adaptation in the finance sector

Analysis of climate adaptation in the finance sector (2020-2021)

Climate-proof Together

In order to make further progress on climate adaptation in the Netherlands, it is important to understand the initiatives that are currently underway in the field of climate risks and adaptation in the financial sector. We need a clearer insight into the field and a ‘shared language’ for banks, investors, and insurers and for the municipalities and water boards which financial institutions are working with because of where their assets are located. What instruments are financial institutions using to assess and improve the climate resilience of their investments and customers, and what options do they have when it comes to taking action?

Based on twenty interviews with various levels of government, financial institutions and umbrella organizations, as well as through desk research, NextGreen has created an overview of current developments. This was done together with Climate-proof Together (Samen Klimaatbestendig) and the Dutch Association of Investors for Sustainable Development (VBDO). We have also inventoried the next steps that the financial institutions can take and identified ways in which they could improve collaboration with the public sector. After all, both financial institutions and governments are targeting the same stakeholder groups in order to promote climate adaptation, including developers, property owners and companies.

The results of this analysis have been presented in the form of a visual story. Alongside the analysis of the current state of play, we also present a number of recommendations on how financial institutions and governments can align their activities better with respect to risk analysis, communication and financial incentives. Furthermore, we have added a glossary as a first step towards creating a shared language for the sector, which can improve the dialogue between financial institutions and the public sector. The results have been well received by the interviewees and form a good basis for a possible follow-up.


  • Identify the challenges and opportunities with respect to climate adaptation initiatives in the finance sector
  • Develop a common language and an action perspective towards developers, real estate owners and companies
  • Create a coherent and widely accessible overview of initiatives: what is already happening, and what else is possible and necessary in the transition towards climate adaptation in the financial sector?
  • Explore the need for a partnership on this topic and the opportunities for partnerships that exist

Role and activities of NextGreen

Assessment, interviews and desk research | Developing analysis and visual story | Exploring opportunities for partnership

Together with the Dutch Association of Investors for Sustainable Development (VBDO) and Climate Risk Services.

Results and more …

EU Finance@Biodiversity Community

EU Finance@Biodiversity Community (2017 – )

European Commission, DG Environment

The European Commission started the EU Finance@Biodiversity Community to integrate biodiversity, the basis of all life, into investment decisions of financial institutions. In the F@B Community several participants will share their experiences on their activities and investment strategies regarding ecosystems and biodiversity issues. As well as developments around, the F@B Community builds upon experiences from the previous Dutch CoP Financial Institutions & Natural Capital which was also facilitated by NextGreen.


ABN AMRO, Achmea Investment Managemenst, Actiam, Affirmative IM, ASN Bank, AXA Investment Managers, Bank of Ireland, Bankinter, CDC Biodiversité, Conservation Capital, EIB, Finance in Motion, FMO, GLS Bank, ING, INOCAP, Mirova, Piraeus Bank, Rabobank and SCOR. Carbon Disclosure Standards Board, Ministry of Economic Affairs, Natural Capital Coalition, Natural Capital Finance Alliance, UNEP FI, VBDO.


To support the transition towards a sustainable financial sector by:

  • Sharing experiences and promoting best practices;
  • Deepening in three working groups: Biodiversity Accounting, Positive Biodiversity Impact and Ambition & Responsibility
  • Connecting to other developments and initiatives regarding green finance

Role and activities NextGreen

Supporting EU Platform Business@Biodiversity | Leading workstream Finance | Facilitating F@B Community | Guiding working group
Together with ICF International

Greening Taxes

Greening Taxes (2015 – )

Ministry of Infrastructure and Water Management

Tax differentiation can be put forward as an incentive for broader awareness on climate adaptation. Advantage on taxes offers a financial leverage for the investment in a green roof or related measure.

Commissioned by the Delta Plan on Spatial Adaptation we identified various types of financial incentives that municipalities and water boards could use to encourage residents and entrepreneurs to adapt their buildings and gardens. The report shows trends in financial incentives and opportunities to link to other sustainable themes. The accompanying pamphlet with infographic calls on municipalities and water boards to collaborate in taking next steps.

In the Green Deal Green Roofs we explored the legal and financial aspects of tax differentiation for three forms of water taks and real estate related tax. Pilots will serve as a test for the scalability of the concept.


  • Advisory group: Ministry of Infrastructure and Water Management, the Association of Netherlands Municipalities, the Dutch Water Authorities, the Association of Provinces of the Netherlands, RIONED Foundation, Amsterdam Rainproof, municipality of Rotterdam, Water board Hunze and Aa’s, Ambient.
  • Project team from Green Deal Green Roofs: boards Vechtstromen, Aa en Maas, De Dommel, municipalities of Enschede, Rotterdam, and Son en Breugel, VEBIDAK.


To explore the possibilities and effectiveness for tax differentiation by

  • Collecting and describing existing practices
  • Experimenting and calculating pilots

Role and activities NextGreen

Process management | Report development | Facilitation advisory group | Organising pilot learning process
In collaboration with Stroom en Onderstroom

Results and more…

Green Deal Green Roofs

Green Deal Green Roofs (2014 – )

Foundation Green Deal on Green Roofs

Vegetated roofs offer several advantages. For example capturing particulates, reducing heat stress in cities, buffering of water during heavy rains and increasing biodiversity. It also offers the enlarging of outdoor living space in cities.

Beyond the investors personal benefits there are many communal benefits to green roofs. The initiator Leven Op Daken (Living on Roofs) is searching for ways to scale up green roofs together with municipalities, water boards, financial institutions and research institutions. This is done in a Green Deal.

At phase 1 (2014 – 2015) we developed new revenu models. In phase 2 (2016 – 2019) we elaborate on the revenu models and experiment in pilot situations.


  • Governments: Ministry of Economic Affairs, Ministry of Infrastructure and the Environment, Province of North Brabant, Province of Overijssel, municipalities Almere, Amsterdam, Enschede, Tilburg, Eindhoven and Son and Breugel; Water boards Amstel, Gooi and Vecht, Aa and Maas, de Dommel, Vechtstromen
  • Umbrella organizations: VEBIDAK, Association for Vegetating Buildings (Vereniging Bouwwerk Begroeners), VHG Industry Associations of entrepreneurs in green, GDO association
  • Businesses: Living on Roofs, BTL the Netherlands, Mastum Roof Systems, Nelen & Schuurmans, Optigrün, Sempergreen, Van der Tol Group, Zinco Benelux, and Atelier GroenBlauw, Carlisle Construction Materials BV, Triflex BV
  • Knowledge organisations: Amsterdam Rainproof, NIOO, Roof Update Association, VIBA-Expo, Dutch Butterfly Conservation, Groenkeur Foundation


Stimulating the use of green roofs nationwide by

  • Developing a new societal business model
  • Identifying opportunities and breaking down barriers where possible
  • Testing the revenue models in pilot schemes

Role and activities NextGreen

Process management | Organising and facilitating multistakeholder co-creation meetings | Monitoring results, Opportunities and barriers | Communication

Results and more…

Previous project

Green Deal Green Roofs (2013)

Living on Roofs

After a pitch at the Ministry of Economic Affairs, Leven op Daken (Living on Roofs) took the initiative to let the opportunities of a Green Deal be investigated. Ministries, municipalities, provinces, water boards and similar organisations were approached for participation in a Green Deal Green Roofs. The result was a plan of action and a concept text for the Green Deal.


NextGreen manages the process of several green deal projects and communities of practice.

These processes last approximately three years. Governmental organizations, businesses and NGO’s collaborate on a common sustainable ambition. NextGreen designs the process, facilitates the interactive meetings and guides the working groups where needed.

In addition, NextGreen facilitates several individual workshops and other short-term processes.

All projects and workshops are about         and    green ambitions.

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