Our work

Green Deal Green Roofs

The Green Deal Green Roofs initiative promoted the use of green roofs nationwide through new revenue models, practical experiments, and collaboration between public and private parties.

Client GD Green Roofs Foundation
Duration
2014 – 2019

The Green Deal Green Roofs initiative promoted the use of green roofs nationwide through new revenue models, practical experiments, and collaboration between public and private parties. 
Context

Green roofs have several advantages: they capture particulate matter, keep buildings cooler, reduce heat stress in cities, buffer water during heavy rainfall, and increase biodiversity. They also provide more usable space. This yields significant benefits for those who invest in them, but especially for others in the surrounding area.

Objective

National promotion of green roofs, by:

  • Developing a new social revenue model
  • Exploiting opportunities, removing obstacles (where possible)
  • Experimenting with revenue models in practical situations
Process approach

On the initiative of Leven op Daken (Living on Roofs), companies, municipalities, water boards, financial parties, and knowledge institutions are investigating successful ways to promote green roofs nationwide within this Green Deal. In phase 1 (2014-2015), we developed new revenue concepts. In phase 2 (2016-2019), we are further developing the revenue concepts and experimenting in practical situations.

Together with Stroom and Onderstroom.

Partners:

  • Governments: Ministry of Economic Affairs, Ministry of Infrastructure and Water Management (formerly Ministry of Infrastructure and the Environment); provinces of North Brabant and Overijssel; municipalities of Almere, Amsterdam, Enschede, Tilburg, Eindhoven, and Son en Breugel; water boards of Amstel, Gooi en Vecht, Aa en Maas, de Dommel, and Vechtstromen.
  • Umbrella organizations: VEBIDAK, Association of Building Greeners, VHG trade association of entrepreneurs in the green sector, GDO Association
  • Companies: Leven op Daken, BTL Nederland, Mastum Daksystemen, Nelen & Schuurmans, Optigrün Benelux, Sempergreen, Van der Tol Groep, Zinco Benelux, Atelier GroenBlauw, Carlisle Construction Materials BV, Triflex BV, Zoontjens International BV
  • Knowledge organizations: Amsterdam Rainproof, NIOO, Stichting Roof Update, VIBA-Expo, the Butterfly Foundation, Stichting Groenkeur, the Nature and Environment Federations
  • Citizens' initiative: Emerald Canals
Services and activities

Process management | Organizing and facilitating meetings | Recording results of revenue model, opportunities, and bottlenecks | Connecting with other developments in the context | Communication

Results
Prior to

After a pitch at the Ministry of Economic Affairs, Leven op Daken wanted to investigate the feasibility of a Green Deal. In addition to ministries, municipalities, provinces, water boards, and related organizations and companies were approached to participate in a Green Deal Green Roofs. The result: an Action Plan and a draft text for the Green Deal.

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